Apollo.io is a genuinely good product. We're not going to pretend otherwise. But "good" and "best for your situation" are different things — and for a growing number of teams, Apollo's limitations are becoming deal-breakers.
Where Apollo Excels
- Clean, intuitive prospecting interface
- Solid email sequencing for individual reps
- Good Chrome extension for LinkedIn prospecting
- Reasonable starting price for individual users
- Strong community and documentation
Where Apollo Falls Short
Data Volume and Quality
Apollo has 275M contacts. That sounds like a lot until you realize that 850M+ contacts exist in the B2B universe — and the ones Apollo is missing are often the most valuable: international contacts, niche industries, and emerging companies that haven't been scraped by the major databases yet.
Per-Seat Pricing
Apollo charges per seat. For a solo rep, that's fine. For a team of 20, you're paying 20x the base price — and that's before add-ons for advanced features. A 20-person team on Apollo Professional pays $1,900+/month. The same team on a flat-pricing alternative pays $399/month.
Compliance Gaps
Apollo is GDPR and SOC 2 compliant. But if you're in healthcare (HIPAA), financial services (MiFID II, SOX), or government (FedRAMP), Apollo simply isn't an option. These aren't edge cases — they're entire industries.
The Migration Question
The most common objection we hear from Apollo users considering a switch: "We have all our sequences and contact lists in Apollo — migration is too painful." We've heard this enough that we built a free migration service. Most teams are fully live within 48 hours, with all their sequences, contact lists, and CRM data intact.